Many business owners feel that SEO and e-Commerce are mutually exclusive or that they are not equally significant. “If I want to sell something, then why does SEO matter?” has been asked by many business owners. Others are employing the same SEO techniques that they employ on their main website.
You may be familiar with SEO, but are you familiar with SEO for e-Commerce? There is a distinction, contrary to popular belief. If you are not getting hits from potential clients, you are probably missing out on sales too. Here are some tips from the team regarding SEO for e-Commerce, which is a particularly specific aspect of web marketing.
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- Duplicate content
Duplicate material is one thing that is difficult to spot and recognise. Duplicate material can occur in a variety of ways, whether purposefully or unknowingly.
- Poor content quality
Bounce rate and ranking are both affected by low-quality content. Poor website content will not retain visitors on your site for long, and as a result, they will depart quickly, affecting ranking elements and website performance.
- Keyword stuffing
It is a problem that we see with the vast majority of e-Commerce stores. Website owners believe that by utilising as many keywords as possible, they will achieve a higher position. The truth is that jamming keywords into your text or employing them in an unnatural way can be harmful.
- Optimising for wrong keywords
Keywords and search queries are at the heart of SEO. You will fail horribly if your e-Commerce business is not optimised for the right keywords.
- Non-unique titles and also meta description
Many website owners have used their company/website name as their title for every page on their website. It is such a costly blunder.
- Failing to interlink your webpages with target keyword
Interlinking is another blunder made by website owners. They do not use anchor text for internal links, and they do not use for each link the same anchor text. You will not get anything by linking a webpage with “check this article” or “click here” or any other generic language.
- Failing to optimise for any local search
You must optimise for any local searches if you are also a local business that relies on foot traffic rather than web visitors. It is easier to rank for local traffic than it is for worldwide traffic.
- Failing to identify potential issues
After you have grasped the distinction, you should do a site audit to look for potential problems. You want to stay away from problems like missing header tags, redirects, duplicate pages, and other minor blunders.
- Failing to understand the difference
One of the first things to remember is that combining SEO and e-Commerce is a complete nightmare. Internal pages on most websites compete with one another for SEO purpose rather than strengthening one another.
- E-Commerce tracking failure
When it comes to e-Commerce, organic traffic growth is crucial, but it is always not the most important component. Traffic that cannot produce sales is ultimately trivial.